The cooling towel has become an essential accessory for athletes, travellers and anyone who struggles with hot weather. But how does it actually work?
The principle: evaporation
A cooling towel is made from technical microfibre that holds water while allowing air to circulate. When you shake it, water gradually evaporates from the fabric surface. This evaporation absorbs heat and creates a fresh sensation.
How to use it in 3 steps
- Wet the towel with cold water.
- Wring it lightly to remove excess water.
- Shake it for a few seconds to activate the cooling effect, then place it around your neck or on the area to cool down.
When the effect fades, simply shake it again or wet it again to restart the freshness.
When should you use it?
- Sport: running, fitness, yoga and hiking.
- Travel and beach: compact and light enough for a suitcase or beach bag.
- Heatwaves: around the neck during transport or at home for quick relief.
How to care for it
A simple wash with clear water or a low-temperature machine wash is enough. Quick drying helps prevent odours, and the carry bottle keeps it clean between uses.
Where to find a quality one
The MyBestShop instant cooling towel (90 x 30 cm, bottle included, 8 colours) is designed for sport, travel and hot days. You can also discover the Summer & Cooling collection.
Ready for summer? Choose your colour and keep a cooling towel close for sport, beach days, commutes and heatwaves.